Make the whole store visible.
Separate the visible symptom from the real constraint across departments.
Independent dealer performance consulting
Find the performance already inside your dealership.
A clearer view of profit, people, process, and inventory—for independent dealers ready to improve.
- Sales
- F&I
- Inventory
- People
- Marketing conversion
- Operations
See what the store is telling you
Most dealers do not need more activity. They need clearer priorities.
Dealer IQ connects financial results, KPIs, workflows, staff capacity, management behavior, inventory decisions, and vendor value—then turns the findings into a practical sequence of action.
Focus on the few moves that matter.
Rank opportunities by financial impact, urgency, effort, and the team’s execution capacity.
Build action into the week.
Assign owners, measures, deadlines, coaching, and a review cadence that keeps change moving.
One operating business
Profit leaks rarely live in only one department.
A whole-store view keeps one area from masking another area’s cost.
Sales performance
Lead response, appointments, show rate, TO process, follow-up, close rate, discounting, and gross control.
F&I performance
PRU, product penetration, lender mix, deal structure, handoffs, funding speed, and chargebacks.
Inventory performance
Acquisition, appraisal, pricing, recon, time-to-line, aging, turn, merchandising, and exit decisions.
Marketing & lead conversion
Source quality, speed, scripts, appointments, cost per sale, merchandising, attribution, and vendor value.
Management & accountability
KPI ownership, meetings, coaching, role clarity, escalation, priorities, and consistent follow-through.
Operations & expense control
Workflow ownership, paperwork, funding handoffs, duplicated tools, bottlenecks, vendors, and expense control.
100Evidence-based points
Six connected areas
Six connected areas
The recommended starting point
Replace assumptions with an objective baseline.
The Dealer Performance Diagnostic combines data review, leadership interviews, process observation, inventory analysis, and workflow review.
- 100-point whole-store score
- Opportunity map with formulas and assumptions
- Priority matrix: now, next, and later
- Training, pay-plan, staffing, and acquisition needs assessment
- Prioritized 90-day action plan
- Executive findings readout
People performance
Train the role. Align the incentive. Staff to the goal.
Good process fails when roles are unclear, managers cannot coach it, or the pay plan rewards the wrong behavior.
Role-based development
Sales, F&I, management, and intentionally designed hybrid roles.
Incentive alignment
Economics, thresholds, behavior, clarity, risk, and recommended changes.
Goal-based capacity
Organization and hiring-sequence recommendations tied to the dealership’s goals.
Coaching system
Scorecards, meeting cadence, role clarity, escalation, and follow-through.
A right-sized path
Start with the level of help the dealership actually needs.
Each engagement can stand alone. The diagnostic is the cleanest starting point when the primary constraint is not yet clear.
Performance Diagnostic
$2,500–$7,500+
Clarity before change. Recommended full diagnostic: $3,500–$5,000.
Performance Sprint
$5,000–$15,000+
A defined four-to-eight-week correction for one material constraint.
Ongoing Performance Support
$4,500–$16,500+/mo
From outside visibility to embedded leadership and Performance Intelligence.
Marketing conversion
We do not help you market more. We help you maximize it.
Dealer IQ does not create ads or manage campaigns. We help ownership see whether current market opportunity is being converted into accountable operating results.
Attention only becomes value when the store can convert it.
Source quality • response • merchandising • vendor ROI • capacity
The Dealer IQ method
Evidence to verified action.
01
Measure
Create a clean baseline from the right reports, interviews, and observations.
02
Diagnose
Separate symptoms from root causes across departments.
03
Prioritize
Sequence action by impact, urgency, and execution capacity.
04
Implement
Build the process, coach the people, and assign ownership.
05
Verify
Review adoption and results, remove roadblocks, and adjust.